Perry Marshall has a great blog post that you need to read/watch the video.  The video is from a friend of his named Byron Walker and it is only about 5 minutes long, but extremely enlightening. You can check it out by going to http://www.perrymarshall.com/google-quality-score-comparison/

Even though the video is mainly discussing the impact of several factors on Quality score and how that affects your overall performance, I wanted to point out one of the main things I noticed in the video that wasn’t really discussed.

That is the effectiveness and profit potential of Placement Targeted campaigns in Google Adwords.  Let me break it down for you just in case you didn’t notice or didn’t watch the video.

There are 2 guys running identical campaigns for the same clickbank product about a do-it-yourself solar panel. They are both running a search campaign and a placement targeted campaign each. The moral of the video is to show you how the age of an account, domain, etc. affect your quality score which has a direct effect on your profit potential.  However, what I quickly noticed was that there was a HUGE discrepancy between the profits being made from their search campaigns vs. their placement campaigns!

Their best search campaign was making $292 per week, but their best placement campaign was making $5,265 per week.

That is a $5,000 difference in profit potential each week or $20,000 per month!!!

The other points in the video speak for themselves, but I wanted you to understand why we have put so much effort into creating the best Placement Targeted Locator and Campaign Generator available.

You must start using it to quickly scale your campaigns using both text and image ads to see which ones convert.

Remember, it is simply a click of a checkbox to generate image ads for every size Google accepts that look like this:

It might not be common knowledge, but image ads like the one above get some of the highest click through rates, so you definitely need to be split testing with them to improve your CTR.

My prediction is that the Content Network is going to be super hot this year at making people money.

As a Keyword Rockstar member, you already have the advantage over the rest of the competition at both locating the perfect placements and quickly scaling your campaigns taking advantage of both text and image ads.

If you want to see the Placement Campaign Generator in action, watch the Advanced Training videos at http://www.keywordrockstar.com/videos.php

Best Wishes,

Jon